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Tuesday, November 19, 2024

Corporate Philanthropy Infographics: 8 Designs to Inspire


In today’s competitive business landscape, corporate philanthropy has become more than just a feel-good initiative. Instead, it’s a strategic imperative that strengthens brand reputation, boosts employee morale, and reinforces community ties⁠—all while supporting the nonprofits that are making a difference. One of the most effective ways to communicate these efforts is through visually engaging corporate philanthropy infographics.

Infographics offer a powerful way to convey complex data, milestones, and success stories in an easily digestible format that resonates with audiences both inside and outside the organization.

In this post, we’re highlighting eight inspiring corporate philanthropy infographics that can motivate your own approach to visual design. These include:

  1. 360MatchPro’s Corporate Giving & Philanthropy Statistics Infographic
  2. re: Charity’s Corporate Philanthropy Infographic
  3. Zerocater’s Giving is Good For Business Infographic
  4. Paragon’s Corporate Philanthropy Guide Infographic
  5. Salesforce’s Corporate Philanthropy Infographic
  6. Boston College’s Corporate Citizenship Infographic
  7. Quill.com’s Baking Philanthropy Into Your Company Culture Infographic
  8. BP’s Fabric of America Fund Infographic

From encompassing workplace giving efforts to highlighting employee volunteerism, each of these examples shows how a well-designed visual asset can be a game-changer for CSR communication. Let’s begin!

#1: 360MatchPro’s Corporate Giving & Philanthropy Statistics Infographic

360MatchPro is a leading corporate philanthropy platform designed to help nonprofits increase revenue through matching gifts and volunteer programs. By automating the workplace giving process, 360MatchPro empowers nonprofits to capture more funds available from companies.

As a result, the company is very familiar with all things philanthropy, and the team has provided the following infographic to illustrate the current state of corporate giving:

360MatchPro Corporate Philanthropy Infographic

This infographic covers key statistics related to corporate matching gifts and other philanthropy opportunities. Highlights include:

  • Corporations gave more than $21 billion to nonprofits last year.
  • Over 26 million individuals work for companies with matching gift programs.
  • 65% of Fortune 500 companies match employee donations, while 40% offer volunteer grant programs.

Overall, the infographic from 360MatchPro demonstrates the significant value offered by corporate philanthropy to nonprofit causes. Plus, it highlights the opportunity for organizations to increase their revenue by utilizing the 360MatchPro platform!

#2: re: Charity’s Corporate Philanthropy Infographic

re: Charity is a free online resource hub that shares insights and best practices for nonprofits to optimize their fundraising and outreach strategies. The site frequently covers topics related to corporate philanthropy, including corporate matching gifts, volunteer grants, and other workplace giving programs.

Within a recent blog post, the company shared the following infographic:

ReCharity Corporate Philanthropy Infographic

Starting out with an easily digestible definition of corporate philanthropy, re: Charity then provides a number of statistics relating to the nonprofit and the business side of company-sponsored giving. That makes it a valuable resource for fundraisers and corporate leaders alike!

#3: Zerocater’s Giving is Good For Business Infographic

Zerocater, primarily known as a corporate catering company, is particularly invested in philanthropy through its community engagement and giving initiatives. Zerocater encourages its employees to participate in volunteer activities, and the company often supports nonprofit organizations that tackle food insecurity.

The Zerocater team also encourages other companies to give back, as exemplified in the following corporate philanthropy infographic:

Zerocater Corporate Giving Infographic

This infographic is broken down into two primary sections: Giving is Good For Business, which covers the benefits of philanthropy for businesses, and 6 Ways to Inspire Your Team to Give Back, which provides actionable ways for companies to support nonprofits and communities.

#4: Paragon’s Corporate Philanthropy Guide Infographic

Paragon, a technology company focused on workflow automation, integrates philanthropy into its operations by encouraging its workforce to give back. This is largely done through corporate-sponsored volunteer events and matching gift programs, ultimately amplifying the impact of employee donations.

The following infographic shared by Paragon provides a basic guide for other companies interested in getting involved with corporate philanthropy, too:

Paragon Corporate Giving Infographic

This guide contains a few key sections⁠—answering questions such as:

  • What is Corporate Philanthropy?
  • Where Do You Begin?
  • What Are the Benefits?
  • What Are the Proof Points?

The company even highlights other businesses that are doing philanthropy well⁠—including DeloitteBank of AmericaCisco, and more.

#5: Salesforce’s Corporate Philanthropy Infographic

Technology company Salesforce is a pioneer in corporate philanthropy, renowned for its “1-1-1” model, where 1% of equity, 1% of product, and 1% of employee time are dedicated to charitable causes. This business structure empowers Salesforce employees to contribute their time, skills, and resources to nonprofits worldwide⁠—and encourages other companies to follow suit in adopting Pledge 1%.

In order to effectively communicate the business value of doing so, Salesforce has published the following corporate philanthropy infographic:

Salesforce Corporate Philanthropy Infographic

This infographic visually depicts the power of corporate philanthropy, including inspiring statistics such as these:

  • 76% of people feel healthier, and 94% of people are in better moods after volunteering.
  • 77% of employees say health and wellness programs, such as giving or volunteer initiatives, have a positive impact on company culture.
  • The annual replacement cost for disengaged employees is more than $5 million.

Overall, the resource makes the argument that participating in corporate giving is beneficial for companies, employees, and nonprofits alike. And it does it in a visually appealing, well-organized manner!

#6: Boston College’s Corporate Citizenship Infographic

Boston College actively supports corporate philanthropy through its Center for Corporate Citizenship (also known as BCCCC). In order to encourage companies to give back, the BCCCC offers resources, research, and training programs designed to help build effective corporate responsibility strategies. Their initiatives promote collaboration between academia and the business world, advancing best practices in CSR and philanthropy alike.

Check out the following infographic shared by the BCCCC as a way to communicate the value of corporate citizenship:

Current State of Corporate Citizenship

This graphic reveals a general upward trend in business investment in corporate citizenship and a rising understanding of the necessity of these programs. Specifically, it zeroes in on the benefits of corporate citizenship, which it separates into three categories:

  • contributing to company success
  • returning value to shareholders
  • meriting additional investment

All in all, corporate citizenship initiatives, which usually include employee volunteering programs and corporate philanthropic giving, are implemented with the idea of businesses serving the communities in which they thrive. This generates a mutually beneficial situation between the company and its stakeholders, as demonstrated by the infographic.

#7: Quill.com’s Baking Philanthropy Into Your Company Culture Infographic

Quill.com, an office supply company, supports corporate philanthropy through various community involvement programs. They often provide in-kind donations of office supplies to schools and nonprofits in need, helping organizations reduce costs and allocate more resources to their missions.

Quill also encourages employees to participate in volunteer opportunities and regularly highlights corporate philanthropy as part of its broader CSR commitment to social impact. And they’ve created the following infographic as a way to encourage other companies to do the same:

Quill Corporate Philanthropy Infographic

This resource provides actionable suggestions for companies looking to give back, and includes:

  • Establishing philanthropy as a company value⁠—and ensuring higher level staff are actively modeling a commitment to this value.
  • Ensuring staff are empowered to act as ambassadors for your philanthropy program.
  • Providing incentives for employee giving, such as paid time offmatching gifts, and more.

And the best part is that they’re all practices that Quill.com has already implemented within their philanthropy programs!

#8: BP’s Fabric of America Infographic

Oil and gas company BP’s corporate philanthropy initiatives are embedded in its global strategy for social responsibility. BP invests in a number of community development, educational initiatives, and environmental projects, particularly in the areas where it operates.

BP also supports employee volunteerism and charitable giving, encouraging a culture of philanthropy within its workforce. Through these efforts, BP aims to balance its business interests with meaningful contributions to society. And the following infographic highlights one specific way in which it does so:

BP Fabric of America Fund

This infographic is a great example of a corporation taking the initiative to outline and highlight its own efforts⁠ both internally and externally. Through its Fabric of America Fund, BP will donate $300 to the charity of an employee’s choice each year.

The result? The company’s contributed more than $20 million to thousands of charities across the nation⁠—and that figure only continues to grow.


Wrapping Up & Additional Resources

Corporate philanthropy infographics are an invaluable tool for organizations looking to enhance their corporate giving communications. These resources provide a concise, visually appealing way to share impactful data and stories, helping audiences quickly understand the ins and outs of corporate philanthropy and beyond.

The designs we shared in this post should serve as motivation for showcasing everything from community engagement to employee volunteerism and social impact outcomes. Let these graphics inspire your next steps in creating a memorable and meaningful representation of philanthropy among your audience!

Interested in learning more about corporate philanthropy resources? Check out these additional guides:

Uncover corporate philanthropy opportunities with 360MatchPro.

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