Communify Fincentric, a digital platform created through the recent merger of Communify and Fincentric, has hired Nicole Nakashian, former chief operating officer at InvestCloud, as its first COO.
In August, Communify, a company owned by Just Build It, a software investment firm launched earlier this year by InvestCloud founder John Wise, acquired Fincentric, a developer of mobile applications and websites for retail brokerages and other financial institutions, from S&P Global. The combined platform will include markets applications and client and advisor apps, with Wise serving as chairman and CEO.
Nakashian spent the last seven years at InvestCloud, where she helped scale the tech platform to over $6 trillion in assets. Prior to that, she was chief information officer at Conifer Financial Services.
A spokeswoman for InvestCloud did not immediately respond to a request for comment prior to publication.
In her role at Communify Fincentric, Nakasian will drive scale and operations for the firm’s SaaS-based technology. That includes MIND (Market Intelligent News Discovery), a proprietary collection of smart applications that turn large data sets into intelligent insights that advisors can use to deepen client relationships. The company also rolled out Digital Referrals, a client-focused sharing feature. Both were launched in October.
“Firms are seeking next-generation data-rich platforms that enhance client engagement and drive growth,” she said in a statement. “I look forward to supporting scale and efficiency as Communify Fincentric responds to that need.”
“The demand for digital experiences rich in market and client data has never been greater,” Wise said in a statement. “Nicole’s 25+ years of experience and proven ability to scale operations will be invaluable as we meet this demand, unifying market and client data beyond the client portal while driving innovation through AI and continually increasing the power of our platform.”
In April 2023, wealth technology platform InvestCloud announced a senior management shakeup, with co-founder and CEO Wise exiting the company and Richard Lumb, a director on the company’s board of directors, serving as interim CEO. In January, Jeffery Yabuki, chairman and founding partner of Motive Partners, one of the private equity owners of InvestCloud, was named chairman and CEO.
