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Thursday, November 21, 2024

Carson Group Buys $1B Minnesota Firm



Carson Group today announced that it has acquired Sweet Financial Partners, a Fairmont, Minn.-based firm with $1 billion in assets under administration.


Led by managing partner and wealth advisor  Bryan Sweet, the 12-person team will hold on to its name and retain its local focus while leveraging the Omaha, Neb.-based Carson’s resources, the release said.


The firm specializes in areas including retirement planning, tax efficiency, wealth transfer and business exit planning, the release noted, adding that it also “brings a wealth of experience and a unique approach to financial planning through their proprietary, The Dream Architect process.”


Sweet Financial is no stranger to the Carson Group. The release said that “he has been a long-term member of ‘Carson Coaching’ programs for advisors and has implemented many of its principles throughout his career.”


“Our team is excited to join forces with Carson Wealth. This collaboration allows us to maintain our local focus while tapping into the resources of a national brand. It’s a natural progression that aligns perfectly with our culture of inspiring clients to realize their dreams are possible,” Sweet said in a statement.


“Bryan and his team exemplify the values and client-centric approach that Carson stands for. Their expertise in comprehensive financial planning and commitment to a ‘life well lived’ mentality make them an ideal addition to our advisor community,” Burt White, CEO of Carson Group, said in a statement.


Carson Group manages $38 billion in assets and serves more than 50,000 client families among its advisory network of 150-plus partner offices, including more than 50 Carson Wealth locations.

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