Morningstar Canada’s upcoming webinar on November 21 will examine the latest industry surveys to uncover what today’s investors truly need from their advisors.
The challenge for advisors with modern clients
Advisors deal with clients who often have clear goals, a strong understanding of investment tools, and—at times—a sense that they know best. Compounding this, one in five millennials intends to switch advisors or add new providers, showing an openness to change that keeps advisors on their toes.
Social media’s sway on financial knowledge also offers unique challenges. While social platforms expose financial topics, they are not always accurate or comprehensive. For advisors, this shift means adapting to new communication channels and reinforcing the credibility of professional guidance in an environment driven by influencer advice.
Investors want peace of mind in every market situation. By including a robust, academically validated risk tolerance questionnaire in your advisory practice, you can reduce frantic investor phone calls and better base your recommendations.
Strategies for advisors to connect with today’s clients
Advisors need practical strategies that resonate with digitally empowered investors to stay ahead. The Morningstar Canada webinar ‘Working with Today’s Investor,’ will cover proven methods to engage and retain clients:
