Consumers are also leaning more towards online shopping, with 43 percent planning to allocate a significant portion of their holiday budget to digital purchases.
Amazon remains a dominant platform, with 71 percent of consumers planning to shop there, and Prime membership has reached an all-time high.
Younger consumers, particularly those aged 18-34, are showing interest in emerging eCommerce platforms like Temu, Shein, and Alibaba. Many are even open to shopping directly through social media platforms such as Instagram and TikTok.
Overall, 30 percent of Canadians are exploring these newer platforms as part of their holiday shopping.
The timing of holiday spending is also shifting, with Canadians planning to spend 67 percent of their holiday budget on or after Black Friday. This year, retailers will have a shorter window to capture sales, as Black Friday falls five days later than usual, leaving them with just under four competitive weeks.
