“Advocis has a crucial role to play in ensuring that regulations governing financial advice in Canada are fair, balanced, and designed to benefit both advisors and consumers,” she said. “Our focus will be on promoting a regulatory environment that allows advisors to thrive while protecting consumers’ interests. This means pushing for clarity, consistency, and fairness in the rules that govern our profession. I am committed to making sure Advocis is driving change that benefits advisors and clients alike and that is something we will do together.”
Social media
Social media has become a key place for Canadians to seek out financial advice and this has led to concerns that DIY investors are at risk of information that often lacks the depth, context, and personalized insights that professional financial advice offers.
“Ultimately, while Canadians may be drawn to DIY-investing based on social media advice, financial advisors have the experience, regulatory oversight, and responsibility to provide sound guidance that protects clients’ best interests,” said Gorman. “I believe it’s critical for our members to not only embrace digital tools but to continue emphasizing the irreplaceable value of professional, holistic advice that helps Canadians build a more secure financial future.”
In conclusion, Gorman says that she accepted the Advocis CEO role because she believes deeply in the importance of the association and in the value its members provide for Canadians.
“Advocis has been the voice of financial advisors and planners for over a century, helping to ensure that Canadians have access to the highest quality financial advice to ensure their financial well-being,” she said. “The work our members do is crucial in guiding individuals and businesses through complex financial decisions, which ultimately contributes to the financial security of families and communities across the country. This is going to become even more important over the next few years in light of the current economic environment.”
