If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, then why only use that report once? A digital impact report is an amalgamation of components demonstrating your organization’s impact – all your very best evidence of the ways in which you are changing lives for the better.
By repurposing the content of your report, you can continue to present that evidence in new ways, tailoring it to the diverse fashions in which your donors prefer to receive communications and amplifying its reach.
Here are five ways to use your digital impact report as a marketing tool:
1. Social media campaigns
Social media platforms provide an ideal space to post highlights from your digital impact report. Share engaging snippets, quotes, and visuals from the report on your social platforms, using eye-catching graphics and relevant hashtags to encourage shares and increase visibility.
Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.
Take this engagement a step further by using interactive features like polls or questions based on the report’s findings to spark conversation and encourage reflection.
2. Digital communication pieces
Insights from your digital impact report can easily transfer over to other types of digital communication pieces, like online newsletters, email fundraising campaigns, and blog posts. Highlight compelling data points or success stories to inspire action, whether donating or getting involved with your organization.
Additionally, using these insights to create targeted fundraising campaigns can help demonstrate transparency and accountability, which are crucial for gaining donors’ trust. Pair this with informative blog posts that dive deeper into specific sections of the report, offering valuable content that encourages readers to support your mission.
Be sure to include a call-to-action in all of these donor communication pieces, directing supporters to view the full report or make a donation.
3. Direct mail
While digital communications allow your message to reach a wider audience, old-fashioned snail mail is still a tried and true tactic.
Direct mail helps you connect with donors who may not be as well-versed in the virtual stratosphere or simply prefer a hard copy of a newsletter, brochure, or fundraising letter. Content from your digital report can inform your direct mail pieces, and in turn, they can act as a teaser for your full report.
Pro tip: At the end of your fundraising appeals, including short links or even a QR code to your donation page, in addition to the traditional give-by-mail option, can drive readers to make a gift online and explore the digital side of things as well.
4. Presentations
Whether it’s at a conference, during a webinar, for an event, or at a board meeting, you can use stories, quotes, and statistics from your impact report to craft moving speeches and presentations for your organization’s leadership. Also, consider having a beneficiary bring their printed story to life by retelling it at a gathering.
Pair these speeches with a slide deck to transfer over visuals from your report, telling a tale of your organization’s efficacy through photos, videos, and graphics. This interactive format allows for real-time questions and discussions, making the information more accessible.
By inviting industry experts or community leaders to join you during these presentations, you can enhance credibility and draw in a wider audience while also providing a valuable opportunity for networking and collaboration.
5. Signage
Major takeaways and visual elements from your report can be transferred over to signage, like banners and billboards. Display this signage during community events and conferences or within organizational spaces to serve as a constant reminder of your nonprofit’s impact. Large, eye-catching displays draw attention and initiate conversations, especially when positioned in high-traffic areas to maximize visibility.
This approach increases brand awareness and reinforces the good that your organization is doing.
Watch Your Impact Grow
By integrating these marketing strategies, you’ll ensure that your report reaches diverse donor segments while highlighting your organization’s impact. Whether through direct mail, presentations, or signage, each approach offers unique opportunities to engage supporters and reinforce your nonprofit’s mission. By thoughtfully combining these methods, you not only increase visibility and credibility but also create a comprehensive and compelling narrative that inspires continued support and fosters lasting connections.
