Here are some effective ways to raise more money, from the Blue Avocado Blog, at The Most Successful Nonprofit Fundraising Strategies:
- Simple Emails Can Boost Donations and Engagement. No fancy design. Just simple text. It’s a winning approach to email fundraising.
- Share the Stories of the People the Mission Serves. Donors give to make a difference. Not to support an organization.
- Match Campaigns Can Double Donations, Boost Engagement. “Double-your-impact” matching funds dependably improve response.
- Develop (and Maintain) Relationships with Donors. Fundraising only becomes profitable when donors stick with you and keep giving. Stay in touch with them and treat them like the valuable human beings they are.
- Create a Sense of Belonging and Shared Purpose. Giving comes from donors’ hearts. They are putting the values they share with you into action. Make that part of your communications.
- Focus on Grants Over Labor-Intensive Events. Events are among the least effective ways to raise net revenue. Grants and donors are the best.
- Reduce Reliance on Single Sources of Funding. If you are funded by one source of government, corporate, or foundation money, you are heading for a big crash. It will eventually change. Diversify!
- Spread Programs and People Across Multiple Grants.
- Use Tech-Savvy Staff to Broaden Outreach Efforts.
- Add Automatic Donations to the Checkout Process. If you’re selling tickets, make it easy for buyers to add a donation to their purchase.
What this blog is about
The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
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Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.
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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.
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About the blogger
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
